Direct payday loans online: request your cash today The biggest advantage is that you can apply for your loan online, easily from home. Another significant
The hyphen (-) is the shortest of the bunch, followed by the en-dash (–) and the nearly irrelevant em-dash (—). The em-dash is approximately double
Know your comma rules. Then break them liberally. You absolutely must know your comma rules to be a copywriter. We’ve compiled them into the ten
A full stop is what Brits call what Americans call a period. They are the copywriter’s ninja stars. They’re small. They’re stealth. They go virtually
The active voice gets all the love. Strunk and White practically had an orgasm over it. Good writers wield it like the powerful tool it
Think about your brand as that guy or girl in the bar. Just from their look and a few sentences you get a feel for
Small putrid humans with grubby hands seem to be particularly fond of games where you have to look for words in giant grids of letters.
You poured your heart and soul into that ad copy. It’s the best thing you’ve written all year. You burst with pride when you look
Get stupid… Get stupid… tip back your glass and get stupid… Oh, the irony. The most challenging copy to write is often the ‘dumb’ stuff.
If you are an expert in phonetic and syntactic iconicity please skip this section. Otherwise, this is one of the most important copywriting lessons you