Small putrid humans with grubby hands seem to be particularly fond of games where you have to look for words in giant grids of letters.
Did you see that girl with the amazing personality? No? She might be a perfect match for you, but without a little display behaviour on
You poured your heart and soul into that ad copy. It’s the best thing you’ve written all year. You burst with pride when you look
Get stupid… Get stupid… tip back your glass and get stupid… Oh, the irony. The most challenging copy to write is often the ‘dumb’ stuff.
Don’t say it. Show it. Put readers in the moment. Concrete imagery and details outshine blanket statements. Don’t tell a reader your resort is romantic;
If you are an expert in phonetic and syntactic iconicity please skip this section. Otherwise, this is one of the most important copywriting lessons you
The 90% Rule: 90% of the impact of copy is subconscious. I made up the number above. But see how definitive it sounds? The short
Like monkeys and small children, customers gravitate towards any shiny object. In the immortal words of Tracy Chapman, “Baby, just give me one reason…” That
Rule 1: Big things come in small packages. Rule 2: Spice things up with variety. At least in the world of copywriting, shorter is usually
No. Never. Not. Nothing. Don’t use them. Always speak with positive constructions. This is one of the cardinal rules of copywriting. Even if the meaning